> Entrepreneur. Author. Keynote Speaker.

About Jesse

A serial entrepreneur, Jesse’s mission is to continually raise the bar and build his LIFE RESUME. And with a passion for endurance challenges, he completed Ultraman in 2022 at the age of 53. That was a 6.2 mile open water swim, 261.4 mile bike, and 52.4 mile run the same year he sold his endurance hiking company, 29029 Everesting, to iFit. These things are not uncommon for Jesse, who also finished a 100 mile running race, sold Marquis Jet to Warren Buffett in 2010, and partnered with Zico Coconut Water which sold to Coca-Cola in 2013.

Jesse’s career is unlike anyone else. He started as a rapper on MTV in 1991, became the Manager of the greatest hip-hop band ever, Run-DMC, and wrote the anthem for the NY Knicks.

He always says, "you don’t have to be the smartest in the room, but you have to be the most passionate!" He teaches his principles and best practices through his online course and coaching program—The Calendar Club™.


Jesse is widely regarded as one of the most dynamic speakers globally, andis oftentimes the top rated speaker at the conferences and events he attends.



For those who want more intensive personal coaching and mastermind-style retreats, Jesse and his team offer multiple program options. These include in-person private retreats, live and online coaching, a course, and life-changing experiences.

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All Day Running Co. is founded on Jesse Itzler’s passion and love for running. As the Co-Founder of Marquis Jet, Zico Coconut Water, and 29029 Everesting, Jesse realized that running brought balance to his fast-paced lifestyle. Jesse has been able to strengthen his willpower, clarity, and grit in all aspects of his life with running and the inspiring community behind it.