Jesse Itzler's masterclass on how to get unconventional results.

Everything you learn in this course can be applied to business, mindset, parenting, relationships, personal goals, health, wellness and more.


4 hours of video content

11 Lessons

Go at your own pace

What You'll Learn:

Business Strategy

Ways to stand out in business and separate yourself from the competition

Unbeatable Mindset

How to create a finisher's mindset so you complete what you start

Winning Habits

Result-driven habits that apply to business, parenting, relationships, health and wellness

Achieving Goals

Specific strategies and “hacks” around not quitting so you can accomplish more


Jesse's planning tools and system to give you more balance in your life

What's in this course?

Normal Is Broken! features 11 impactful video lessons that are specially designed to help you think differently. Because when you think differently, you get different results. Here's the course structure:

Who is Jesse Itzler?

"Let's put more on your plate of the things you love to do... with the people you love to do them with."

Jesse Itzler is a serial entrepreneur with over 30 years of unrivaled experience. He's built and sold five companies, including Marquis Jet, Zico Coconut Water, and 29029 Everesting to name a few. He’s a bestselling author of two books, Emmy award winner, globally recognized keynote speaker, part owner of the Atlanta Hawks, proud father of four kids, husband, son, brother, friend, and finisher of endurance races like Ultraman and multiple 100-mile runs!

Break Through Your Self-Imposed Limits.


What Will You Accomplish?

“Normal” success typically gets measured financially—how much money you make/have. But for you, success may be measured differently. The tools, strategies, tips, and resources in this course will help you achieve success by your own definition—by creating a new mindset, a new perspective, a new lifestyle approach, and a new normal.

Learn how to grow your business while maintaining balance in your life.

Strengthen your relationships with the people that matter most to you.

Gain the mindset and tools to tackle your biggest goals and exceed your own expectations.

Get the formula for creating amazing life experiences and opportunities.

"I've followed or joined a lot of business programs in the past, but this one is different. This is about YOU."

– Arno M.

Jodi A.

"I have been taking Jesse's courses for the last 3 years now, and I am 2 months away from being 56 and feel like my life is just beginning."

Sylvia O.

"Jesse has showed me that time is our most valuable resource, and now I approach my life with this completely shifted mindset of creating time for the things and people that I love."

Hillarie H.

"When I discovered who Jesse is as a person, it shifted my entire mindset."


Questions? Reach out to