A few years ago, I flew to Arizona for a speaking engagement. The conference arranged a car service to pick me up and take me to the hotel.
My speech was scheduled for 4 p.m., but I arrived early in case of delays. I always like to plan for the unknown. So, I had four or five hours to spare when I landed.
The driver, Pre, introduced himself and said, "I know you've got some time before your speech and that you like to run. There's a great trail at Camelback Mountain. If you're interested, I can take you there, and then we can grab smoothies at a spot nearby. I know you like them. Afterward, I'll take you to the conference."
Impressed by Pre's initiative and knowledge of my interests, I asked if he had his running shoes. When he said he did, I was all in.
"Let's go," I said.
We drove to Camelback Mountain and spent an hour running the trails. Afterward, we enjoyed the smoothies he'd mentioned. The experience was refreshing, and I felt a genuine connection with Pre.
When it was time for my speech, I invited Pre to attend. This was just the start of our collaboration. Pre was so inspired by my work that he became certified as a life coach and joined my coaching program. He attended every event, including Hell on the Hill, and became an integral part of our team.
Pre had spent just five minutes Googling. That's it. Five minutes. That brief research gave him the insight to connect effectively with me. And a five-minute investment led to a three-year partnership and a major career shift for him. Understanding the people you meet—learning about their interests and passions—can open doors you might not have expected.
It's true what they say: "Know your customer."
Sometimes, old adages remain timeless because they hold the key to unlocking meaningful connections and opportunities.
