Walking the walk
Jesse's passion for brands that put people first continues. Here are Jesse's current projects.
Runningman Festival
A three-day festival that blends fitness, wellness, and community in a way that’s never been done before. We’ve created an experience where you can challenge yourself on the track, connect with incredible people, and leave with stories and friendships that last a lifetime.
The Big A## Calendar
It’s how Jesse takes ownership of the year. We offer giant wall calendars, door-sized calendars, class calendars, and planners to help you map out big goals, adventures and daily wins—all in one place. When your entire year is visualized in front of you, it’s easier to turn your intentions into action. You’re not just buying a calendar; you’re joining a community of achievers and go-getters!
All Day Sauna Co.
Inspired by years of sauna experience and a belief in the power of heat, tradition, and community. We’re bringing authentic sauna culture to backyards across America. From sauna hats and ladles to custom-built saunas, we offer everything you need to enjoy the benefits and rituals of sauna—whether you’re a longtime enthusiast or just getting started.
29029 Everesting
An endurance event where you climb the equivalent of Mount Everest-29,029 feet-by hiking up a mountain multiple times within 36 hours. It’s not a race, but a personal challenge designed to push your limits, foster community, and help you discover what you’re truly capable of.
Started. Sold. Owner. Manager.
Marquis Jet
Jesse co-founded Marquis Jet, the world’s largest private jet card company, and led it from a startup to a $5 billion business before selling it to Berkshire Hathaway/NetJets.
Zico
Jesse partnered with ZICO Coconut Water, helping to grow the brand and ultimately sell to The Coca-Cola Company.
Atlanta Hawks
Jesse is part of the ownership group of the Atlanta Hawks, helping guide the team’s vision and deepen his commitment to the Atlanta community.
Run DMC
Jesse managed Run DMC, turning a chance meeting with Jam Master Jay into a once-in-a-lifetime opportunity to guide the legendary group’s career during a pivotal era in hip hop.
Jesse's Business Philosophy
Jesse didn’t come from a family of business tycoons or have an Ivy League degree-he started out hustling odd jobs, sleeping on friends’ couches, and chasing opportunities wherever he could find them. He learned early on that it’s not about what you have; it’s about what you do. He became a doer, and that mindset has shaped every venture he’s taken on, from kiddie pool attendant to recording artist to building billion-dollar brands.
The greatest rewards come from stepping outside your comfort zone and refusing to settle for ordinary. Life and business are meant to be lived without limits. Success isn’t about playing it safe or following a script-it’s about pushing boundaries, embracing discomfort, and never letting fear dictate your next move. Jesse is relentless in pursuit of his goals, always thinking creatively when the path isn’t clear, and refusing to be boxed in by self-imposed limits. “How you do anything is how you do everything” is a principle he lives by: consistent effort, grit, and adaptability are non-negotiables.
Jesse’s mission is to help others break free from limiting mindsets, maximize every area of their lives, and realize that breakthroughs start where fear ends. Chase the fear, and you’ll discover what you’re capable of.
