My wife Sara would get frustrated with her shoes hurting her feet during big events, and I mean BIG events. Here's my favorite example: she went to the White House to meet Michelle Obama, and her feet were killing her when it came time for the greeting line. So, what did she do? She took her shoes off. That's right – Sara met the First Lady of the United States while holding her shoes in her hand. They laughed about it, but it highlighted a real problem.
That's how Sneex was born. After the massive success of Spanx, Sara could have done anything, but she chose to solve another everyday problem that was hurting women. Sneex are sophisticated sneakers designed to look like classic designer shoes. They give you elevated-style dress shoes with the comfort of athletic footwear. Finally, women can look polished without sacrificing comfort.
And you know what's beautiful about this new chapter? It's about something other than the business metrics for her. Her return on investment is measured in social media posts of women dancing comfortably, messages about pain-free feet, and stories of people enjoying their special moments instead of counting the minutes until they can take their shoes off.
Watching someone take their frustration and turn it into innovation is fantastic. Again. If you're heading to the White House anytime soon, maybe pack a pair of Sneex. You never know when you might need to take a photo with the First Lady.
