Ask yourself: What does success look like for you? Jesse’s definition of success is being as good as you can be in the buckets that matter the most to you. These buckets could include business, wellness, family, parenting, etc.

Once you define what success looks and feels like, write it down! Talk about it. Be clear about what success means to you. Then you can use these tools, strategies, tips, and resources in this course to help you create your new normal.

If you do the same thing as everyone else, you will get the same results as everyone else. 

Normal has only gotten you THIS far. But your current “normal” doesn’t have to be permanent. You can create a NEW normal. We just need you to be willing to mix it up, and stay open-minded, ambitious, and adventurous. And let's see what your NEW normal looks like.  

Different thinking gets different results. 

Learn the top strategies for bolstering your mindset and thinking unconventionally. Give yourself the freedom and flexibility to get out and do things away from your set schedule. Welcome spontaneity. Be open-minded.

Start living with urgency! 

Our journey is short, and the clock NEVER stops. Time is NOT waiting for you to get your sh*t together. Time doesn’t care about your circumstances. It keeps moving. You CANNOT go backward, and there are no breaks to slow down the bus. The average American lives to be 78 years old... you must go NOW. Your new scorecard is what you do between TODAY until you’re 78 years old!

The limitations that we put on ourselves are self-imposed.

We’re all born with the ability to develop grit. When you continue to get uncomfortable and try hard things, you establish a higher baseline of grit. That baseline doesn't ever go back down. 

If you have health, you have hope. If you have hope, you have everything.

These are the “non-normal” strategies that Harvey Diamond personally used for many years. Since meeting with him, Jesse has adopted a few and still uses them to this day. Not everything here will work for you, but feel free to try them out! This is a perfect example of how “normal is broken” when it comes to food, dieting, nutrition, and energy. Don’t just listen to the marketing schemes – do your own research! 

We put so much emphasis on our traditional resume. Imagine if we focused more on building our life resumes.

Our calendars quickly fill up with other people's requests for our time. Take your time back! Learn Jesse’s 4 step planning system to live life on offense instead of defense.

There's a big difference between deciding to do something and actually doing something.

Don’t be the person who says “I coulda been a bestselling author” or “I coulda been an entrepreneur” or “I coulda played at the next level.”  

We all know you coulda done it. In fact, we all know you still can do it. But... will you? 

How you do anything is how you do everything.

How you finish something can influence the rest of your life. A “normal” baseball game is 9 innings. But the best players are mentally and physically prepared for a 10-inning game.  

Play the extra inning. Go the extra mile. 

Do the unexpected. People expect for you to do what you say you’ll do... so always make sure that you DO MORE. Be creative. Surprise people. The unexpected is memorable.  

A lasting summary of the entire Normal is Broken course.

Normal is Broken comes packed with game-changing bonus videos! You'll get:

"SARA UNPLUGGED"
Jesse's 1-on-1 interview with his wife, Spanx founder Sara Blakely.

"I DON'T GET TIRED"
A lesson in grit and finishing goals featuring Chadd Wright (retired Navy SEAL and ultrarunner) and Marq Brown (personal trainer and endurance athlete).

"10 STEPS TO GROW YOUR BUSINESS & INFLUENCE"
Jesse's playbook for fostering growth in your business and your network. Perfect for entrepreneurs and any phase of the journey.