2020 Dates Will Be Announced Soon!


Many of you have asked if I would host a BUILD YOUR LIFE RESUME retreat.  After much thought, the answer is a resounding “ABSOLUTELY.”  I’m super excited to announce the first-ever CAMP BYLR!

I’m tired of going to the same type of conferences at hotels and convention centers….so I’m designing a weekend that I would want to go to. I’m going BIG!

This 3-day retreat will be part vacation, part “mastermind” and part “misogi.”

  • I’m bringing in experts in business, wellness, and mindset to share their best practices and help us grow.
  • We will have group hikes, camp activities, yoga, amazing entertainment, open bars, food, and some surprise guests!
  • We will also hear from many of my personal mentors, friends, family coaches and partners in business.
  • The camp will also feature a “mini-misogi” endurance challenge.
  • We will provide training plans to help everyone get ready for this “you vs. you” challenge and is doable for all fitness levels.  If you want to jumpstart a fitness program, this is it!

This trip is #KevinsRule, #Misogi, and #WinningRoutines….all mixed in one!


Anyone wanting to hear from amazing speakers, challenge themselves and do something very different.  Those who feel stuck behind a desk and are looking to make a change. Entrepreneurs, sales executives, influencers, weekend warriors and innovators who are working toward something big, something scary, something that makes them a little uncomfortable.  Those that need a goal, want to be part of a community and be part of something bigger than themselves.



  1. Mastermind type learning sessions around business, wellness and mindset
  2. Electives ranging from yoga, ropes course, hiking, meditation, nutrition etc
  3. Networking sessions and breakout sessions from world class coaches
  4. Misogi challenge
  5. Food, music, friends and campfire lectures


"JESSE ITZLER only eats fruit 'til noon, loves Run-D.M.C., and enjoys living life "out of the box." In fact, he doesn't even have a box. The author of the New York Times bestseller, Living with a Seal, cofounded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Jesse then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company. He's a former rapper on MTV and wrote and performed the NBA's Emmy Award-winning "I Love This Game" music campaign and the popular New York Knicks anthem "Go NY Go." When he's not running ultra-marathons, eating vegan food or being a dad to his four kids, Jesse can be found at the NBA's Atlanta Hawks games, where he's an owner of the team. He is married to Spanx founder Sara Blakely."

- Jesse Itzler - Your Camp BYLR Host

"From overcoming an initial rejection due to a heart condition by the US Navy to attend SEAL training, to storming back after a crushing defeat in one of the most hellacious ultra-marathons on Earth – US Navy SEAL Veteran, Chadd Wright's, Never Quit mentality is solid as a rock and will both inspire and equip you with tools to employ on your own battlefield of life. Also, hear about Chadd’s story of bringing his vision for, a “last man standing” ultra race which honors fallen teammates and service members, to life."

- Chadd Wright - US Navy Seal

"Jens "Lil' Evil" Pulver is a retired American professional mixed martial artist and undefeated boxer and kickboxer. Pulver was the inaugural UFC Lightweight Champion in addition to serving as the head coach on The Ultimate Fighter 5 reality show against long-time rival B.J. Penn. In mixed martial arts, Pulver competed at the Lightweight, Featherweight, Bantamweight and Flyweight divisions in addition to competing at the Middleweight, Light Middleweight, and Welterweight divisions as a professional boxer."

- Jens Pulver - UFC Lightweight Champion

"Darryl McDaniels, better known by his stage name DMC, is an American musician and rapper. He is a founding member of the hip hop group Run–D.M.C., and is considered one of the pioneers of hip hop culture. He's also a celebrated writer, speaker and comic book enthusiast. Basically, he's one of the coolest people alive and he'll be performing at Camp BYLR!"

- DMC - Daryl McDaniels of Run DMC

"Dr. Trisha Smith is the founder of Expand Your Human, a sports chiropractor and one of the first US Wim Hof Method Certified Instructors. She teaches private, public mastermind and corporate workshops along with retreats around the world. She has worked with professional athletes including the San Diego Padres, celebrities and high-performance professionals. She is also an instructor at the Wim Hof Academy, teaching physiology, anatomy and breathing mechanics. She is on a mission empowering people in their own health - optimizing their human performance and expanding their human."

- Dr. Trisha Smith - Founder of Expand Your Human

"Terry Givens a certified nutritionist, an author, a public speaker, and has a passion for wellness. His book, Reset Your Body, and his keynotes spend time teaching people how to explode their energy, boost their confidence, and eliminate downtime from sickness or hospital and doctor visits. All using simple daily nutritional hacks with a step by step system that anyone can master. Any age and any body type. He has shared his message, live, to thousands, in the US and overseas. "

- Terry Givens - Founder of Reset Your Body

"For Cozy Friedman, it’s always been about recognizing a need and filling it. (Along with a whole lot of hard work.) With a spark of inspiration, Cozy took on a journey to fill a need and create what has become a nationally recognized brand of outstanding kid-focused salons, quality hair care, and practical expertise. An entrepreneur by nature, Cozy began pursuing her idea with research and education. Twenty years later, Cozy’s vision has continued to grow and expand to meet the needs of her customers. Add to that the launch of featuring expert videos, tutorials, and helpful advice for parents. In 2014, Cozy responded to another need—creating the first-ever salon-quality hair care line for children. Her formula for success? A proprietary blend of dedication, innovation, and good, old-fashioned hard work. "

- Cozy Friedman - Author & Creator of SoCozy

"Nelson Dellis is a 4x USA Memory Champion and one of the leading memory experts in the world, traveling around the world as a competitive Memory Athlete, Memory Consultant, Published Author and highly sought-after Keynote Speaker. As a Memory Champion, Mountaineer, and Alzheimer's Disease Activist, he preaches a lifestyle that combines fitness, both mental and physical, with proper diet and social involvement. Nelson is the Founder & CEO of Climb For Memory, a non-profit charity that aims to raise awareness and funds for Alzheimer's disease research through mountain climbs all around the world. Nelson has been featured on the Netflix documentary “Memory Games” (2019), FOX's Superhumans, Brain Games, The TODAY Show, Fox and Friends, The Katie Couric Show,, ABC Nightline, The Dr. Oz Show, The Science Channel, Nat Geo, SuperBrain China, among many others. "

- Nelson Dellis - 4x USA Memory Champion


  • All-Inclusive 3 days and 2 nights accommodations in the north Georgia mountains (check in begins at 12:30pm on Friday with departure at 11am on Sunday).
  • All food and beverage, entertainment, speakers, and weekend activities
  • “Mini Misogi” endurance challenge
  • A custom training program, workouts, and coaching calls with Jesse’s trainer Marq Brown
  • Limited edition CAMP BYLR swag
  • Private CAMP BYLR Facebook group and coaching
  • All-inclusive price of $2,995 (save $400 on your second ticket)
  • Private rooms available for an additional $400 for the weekend


  • Camp BYLR 2020 Dates & Location will be announced soon!
  • $2,995 All-Inclusive Camp Weekend
  • BRING A GUEST AND SAVE!  Buy two tickets and get $400 off on the second ticket*


I’ve been to multiple retreats and decided I wanted to do something incredibly special and intimate… at a location reserved only for us.

This weekend will be filled with challenge, adventure, learning, laughing and amazing lectures with likeminded people.

So let’s take on a new challenge, learn some great takeaways, make friends for life and do a moonlight cold plunge!

*Processing fees apply. There is no penalty for cancellations within 24 hours of receipt of the confirmation email. After which, each ticket has a $449 non-refundable deposit. Within 120 days of the event 50% refund less $449 non-refundable deposit. Within 90 days of the event 25% refund less $449 non-refundable deposit. Within 60 days of the event, no refunds are available (0% refund). Those requesting to transfer their registration to another individual are subject to the above refund policies and as such, will be required to pay the balance of the full ticket price less the deposit and any partial refunds at the time of the transfer request to complete the transfer.  Transferring registration to another individual will not be allowed within 60 days from the first day of the event and will be subject to the non-refundable deposit. The deposit must be paid at the time of the request in order to process the transfer of registration. There are no transfers to any other events or future CAMP BYLR events.